Martech & AutomationOct 15, 20258 min
How AI is Transforming Lead Generation in 2025
From predictive audiences to conversational chatbots: discover how AI is transforming the way we acquire and qualify leads.
Blog & Insights
Guides, strategies and best practices on performance marketing. Everything you need to know to grow your online business.
How AI is Transforming Lead Generation in 2025
Martech & AutomationAutomotive Lead Generation: Best Practices and KPIs to Monitor
AutomotiveOct 10, 202510 min
Automotive Lead Generation: Best Practices and KPIs to Monitor
Proven strategies for dealers and brokers: geo-targeting, configurators, long-term leasing, and CRM automations that deliver results.
CRO for E-commerce: Complete Checklist for +30% Conversions
CRO & UXOct 5, 202512 min
CRO for E-commerce: Complete Checklist for +30% Conversions
From homepage to checkout: every touchpoint to optimize for converting more visitors into customers.
Performance Max: Complete Guide for E-commerce 2025
E-commerceSep 28, 202515 min
Performance Max: Complete Guide for E-commerce 2025
How to configure, optimize and scale Performance Max campaigns to maximize ROAS and sales.
Predictive Lead Scoring with Machine Learning and HubSpot (and more)
Martech & AutomationSep 20, 20259 min
Predictive Lead Scoring with Machine Learning and HubSpot (and more)
Implementing ML algorithms to identify leads with the highest conversion probability.
LinkedIn Ads for B2B: Advanced Targeting Strategies
Lead GenerationSep 12, 202511 min
LinkedIn Ads for B2B: Advanced Targeting Strategies
How to use LinkedIn to generate qualified B2B leads with targeting on job title, company size and intent signals.